Sailing is associated with teamwork, trust, innovation, freedom, responsibility, tradition, power and 'green' , to name only a few of its emotionally charged properties. 

These values tend to fit with a broad range of brand propositions. Together with the fact that the sport offers one of the strongest hospitality platforms, for those who have clear objectives, sponsorship of a sailing team or event will create a great return on investment. 

 Accomplished, established, Rock Solid, The very Best 

Traditionally, sponsoring yacht racing has proven highly effective at announcing particularly to the business world and the old money-crowd (aka The Establishment) that a company is solid and successful. In the brand building game, associating a company with sailing and yacht racing has come to mean that the business is accomplished, established, rock-solid and the very best at what it does. 

 Elite Demographic 

It's not about the money, it's about the people. Demographics teach us that people involved in the sport and pastime of sailing are predominantly corporate decision makers, independent-minded investors and super-influencers. It's not about affluence, but all about influence.

 Mass market visual appeal 

Historically, sailing is high in visual appeal. The vision of sails on the water is deeply ingrained in most cultures and touches the emotion of so many more people than asphalt and engines or sweat and jerseys.

Image association & brand recognition through multi media channels 

The sheer size of branding on boats and sails, together with branded crew and on-shore visibility provides endless options for brand communication through multi media channels.

Media attention and PR 

Visually sailing is attractive for the media. However, top performance, sportsmanship, teamwork and strength are also properties that work like magnets when it comes to media attention. In sailing, unlike many other sports, the media can actually take part and experience what they report about, which makes for much stronger content.

Proven success worldwide 

With sponsorship money drying up in so many other areas during the global recession, investments in professional sailing have survived due to continually strong ROI's. (Volvo Ocean Race, Extreme Sailing Series, World Match Racing, Louis Vuitton Trophy)